Pranav has decided to start a business of manufacturing crockery and cutlery items. In order to give a unique identification to his products, he has decided to assign the brand name ‘Elegan’ as it will enable the firm to secure and control the market for its products. Identify the relative advantage of branding to the marketers being described in the above case.

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Question:
Pranav has decided to start a business of manufacturing crockery and cutlery items. In order to give a unique identification to his products, he has decided to assign the brand name ‘Elegan’ as it will enable the firm to secure and control the market for its products. Identify the relative advantage of branding to the marketers being described in the above case.

1.Facilitates differential pricing

2.Ease in the launching of new products

3.Facilitates product differentiation

4. Assists in advertising and display programmes

Posted Date:-2021-02-22 08:18:58

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